WHO WE ARE
We are seasoned thought leaders, passionate fundraisers, innovative marketers, creative strategists, imaginative storytellers and relentless changemakers. Based in Atlanta, VALO collaborates with brands from all over the world.
LEADERSHIP TEAM
Vanita Boswell, PHD
Founder & CEO
Dr. Vanita Boswell is driven by a deep commitment to service and social change. An award-winning storyteller and fundraiser, she brings more than 25 years of experience in marketing and philanthropy. In 2014, she founded The VALO Group, a strategic consultancy that helps organizations strengthen fundraising through powerful storytelling. To date, VALO has raised more than $2 billion for communities worldwide.
Vanita believes emotionally connective storytelling is the key to transformative philanthropy. Prior to launching VALO, she served as Chief Development Executive for Girl Scouts of the USA, where she designed and led the $1 billion ToGetHerThere Campaign, the largest fundraising campaign for girl leadership in history.
Her commitment to advocating for women continues through national and global platforms, including leading conversations at the UN Commission on the Status of Women and Women’s Day celebrations across the country. In 2017, she received the FBI Public Service Award during Women’s History Month. She was also the keynote speaker for the 2025 Women’s Leadership Initiative launch at the City University of New York, the largest urban university system in the United States. This year, the Consul General of India honored her for her commitment to advancing women at Atlanta’s Indian Women’s Day celebrations.
Vanita is also the Executive Producer of the Netflix documentary Rooting for Roona, which received the Women in Film Award at the Sundance Film Festival. She holds a Master’s in Counseling Psychology and a PhD in Sociology.
holly klietz
director of operations
Holly Klietz is a strategic thinker with an instinctive gift for forging connections. Understanding strengths and opportunities within teams is Holly’s super power. Holly serves as the Director of Operations for The VALO Group. She harnesses human capital to drive organizational equity. Her deep commitment to intrapreneurship ensures organizational vision is achieved by strategic execution. With 20 years of project management and marketing experience, Holly has seamlessly and strategically collaborated with internal teams to establish clear organizational structures and develop cross functional processes that elevate marketing and revenue activities. Holly believes passionately in equipping teams internally to drive impact externally.
Prior to joining The VALO Group, Holly led digital workflow, media planning and activation, creative production, reporting and analytics for top agencies with clients around the country.
At BVK - an independent marketing and advertising agency with clients such as Carmex, Moffitt Cancer Center, University of Florida and Michigan State University, she launched the Digital Advertising Operations Department. Holly recruited and trained new staff, while leveraging measurement tools to ensure team work functions aligned directly with business growth. A highly organized self-starter, she thrives in managing multiple projects while collaborating across departments. At Bader Rutter, a top integrating B2B marketing agency, Holly provided technical guidance and strategic input for the Media, Analytics, Account Management, and Digital Production teams, while providing efficiency and consistency across all accounts. Managing multi-million dollar integrated campaigns for Cramer-Krasselt, one of America’s top independent agencies, Holly was hyperfocused on harnessing the greatest potential of 28 creatives to ideate and execute on client campaigns, ensuring the creative was both memorable and revenue generating.
Holly holds a MS in Educational Psychology.
