WHO WE ARE
We are seasoned thought leaders, passionate fundraisers, innovative marketers, creative strategists, imaginative storytellers and relentless changemakers. Based in Atlanta, VALO collaborates with brands from all over the world.
LEADERSHIP TEAM
Vanita Boswell, PHD
Founder & CEO
Dr. Boswell’s heart for service and social change drives her, both professionally and personally. Vanita is an award-winning storyteller and fundraiser with over 25 years of marketing and fundraising experience. In 2014, Dr. Boswell founded The VALO Group (VALO), a strategic consultancy that helps people and brands articulate their stories and raise critical resources dedicated to social impact. VALO has raised over $2B for communities worldwide.
Vanita has led conversations at the United Nations and other agencies committed to global impact. Most recently, the Chancellor of City University of New York (CUNY) invited Vanita to be the Keynote Speaker for the school’s 2025 Women’s Leadership Initiative launch. CUNY is the largest urban university in the US.
Dr. Boswell is the Executive Producer of the Netflix Original Documentary, Rooting For Roona. The Documentary received the Women In Film Award at the Sundance Film Festival. Vanita also received an Effie Award for the short film Make Them Visible. The FBI honored Dr. Boswell with a Service Award for Women’s History Month showcasing her commitment to Public Service and Government. Prior to launching VALO, Vanita served as the Chief Development Executive for Girl Scouts of the USA, where she designed and executed the $1B ToGetHerThere Campaign for girl leadership - the largest fundraising initiative for girls in history.
Vanita holds a MS in Counseling Psychology and a PhD in Sociology.
holly klietz
director of operations
Holly Klietz is a strategic thinker with an instinctive gift for forging connections. Understanding strengths and opportunities within teams is Holly’s super power. Holly serves as the Director of Operations for The VALO Group. She harnesses human capital to drive organizational equity. Her deep commitment to intrapreneurship ensures organizational vision is achieved by strategic execution. With 20 years of project management and marketing experience, Holly has seamlessly and strategically collaborated with internal teams to establish clear organizational structures and develop cross functional processes that elevate marketing and revenue activities. Holly believes passionately in equipping teams internally to drive impact externally.
Prior to joining The VALO Group, Holly led digital workflow, media planning and activation, creative production, reporting and analytics for top agencies with clients around the country.
At BVK - a top 25 independent marketing and advertising agency with clients such as Carmex, Moffitt Cancer Center, University of Florida and Michigan State University, she launched the Digital Advertising Operations Department. Holly recruited and trained new staff, while leveraging measurement tools to ensure team work functions aligned directly with business growth. A highly organized self-starter, she thrives in managing multiple projects while collaborating across departments. At Bader Rutter, a top integrating B2B marketing agency, Holly provided technical guidance and strategic input for the Media, Analytics, Account Management, and Digital Production teams, while providing efficiency and consistency across all accounts. Managing multi-million dollar integrated campaigns for Cramer-Krasselt, one of America’s top independent agencies, Holly was hyperfocused on harnessing the greatest potential of 28 creatives to ideate and execute on client campaigns, ensuring the creative was both memorable and revenue generating.
Holly holds a MS in Educational Psychology.
